Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Personal banking - BNZ | Search engines recommend title length of around 50-60 characters. The length of this title is 22. |
Meta description | Bank of New Zealand. Offers current and deposit accounts, credit cards, insurance and loans. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 92 characters. |
Load time | 5.1697 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 31 593, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Quantcast global | 172 376 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 39 links | This is a normal amount of links. |
Number of backlinks | Around 12 782 | If even half of these are high quality, it speaks volumes of the website's worth. |
Page HTML size | 20.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 149.126.72.213. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
Domain overview | Registered on 1997-01-30 11:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain bnz.co.nz is registered at CSC Corporate Domains, Inc |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Oceania New Zealand Business and Economy Financial Services Banking Services |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | anz.co.nz kiwibank.co.nz westpac.co.nz asb.co.nz ird.govt.nz |
These are the websites that fall into the same category as bnz.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 4:43 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 458 696 181 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Location: https://bnz.co.nz/ Content-Length: 0 Connection: close HTTP/1.1 301 Moved Permanently Date: Sat, 20 Feb 2016 16:01:11 GMT Server: Apache Location: https://www.bnz.co.nz/ Cache-Control: max-age=60 Expires: Sat, 20 Feb 2016 16:02:11 GMT Vary: Accept-Encoding Content-Length: 230 Content-Type: text/html; charset=iso-8859-1 Set-Cookie: BIGipServerpool-aklbvs002-ssl-bnz=uEYB2cL6d1Dzyb43OEpHL2pzRXZlbuGqa+3+M03gPVesLujIj+SLoNJrIhTWVGMOK5oe93ZB/s3Epg==; path=/ Set-Cookie: visid_incap_435392=Q3/NBii7SvGlOQzATO6wRMaNyFYAAAAAQUIPAAAAAABbABsI3Hg9k12L9MFJdDpM; expires=Sun, 19 Feb 2017 11:19:49 GMT; path=/; Domain=.bnz.co.nz Set-Cookie: incap_ses_219_435392=+7cze6y+Yj7WMj/kxgwKA8eNyFYAAAAAe2uLHcUG92ztqnwZRLoOIA==; path=/; Domain=.bnz.co.nz Set-Cookie: ___utmvmpOuBOwl=YICfHLVqLLm; path=/; Max-Age=900 Set-Cookie: ___utmvapOuBOwl=ZnJrLEc; path=/; Max-Age=900 Set-Cookie: ___utmvbpOuBOwl=cZR XNuOHalX: Ttc; path=/; Max-Age=900 X-Iinfo: 9-192259020-192259174 NNNN CT(237 478 0) RT(1455984069730 419) q(0 0 7 5) r(10 10) U11 X-CDN: Incapsula HTTP/1.1 200 OK Date: Sat, 20 Feb 2016 16:01:12 GMT Server: Apache Last-Modified: Mon, 08 Feb 2016 20:01:57 GMT Vary: Accept-Encoding Cache-Control: must-revalidate, no-transform, max-age=60 Expires: Sat, 20 Feb 2016 16:02:12 GMT Set-Cookie: www_session=1; path=/; X-UA-Compatible: IE=edge Transfer-Encoding: chunked Content-Type: text/html; charset=utf-8 Set-Cookie: BIGipServerpool-aklbvs002-ssl-bnz=fNejjhfXaknivuc3OEpHL2pzRXZlbqSctcsFKdkd6cfAx6f4y1D3ptw52x1pguGBye6JciBzauWoKg==; path=/ Set-Cookie: visid_incap_435392=sKY4cppkQ0aAsIRo7pip+ciNyFYAAAAAQUIPAAAAAAChiTMOSQ8u+qkC0mw+xARL; expires=Sun, 19 Feb 2017 09:38:05 GMT; path=/; Domain=.bnz.co.nz Set-Cookie: incap_ses_32_435392=ESvwDgCL1FhQkK3iRrBxAMmNyFYAAAAAJvDOru4yf9tR4oyT0fOxMA==; path=/; Domain=.bnz.co.nz Set-Cookie: ___utmvmBBuBOwl=wJudzpTcFEo; path=/; Max-Age=900 Set-Cookie: ___utmvaBBuBOwl=dYZfRsx; path=/; Max-Age=900 Set-Cookie: ___utmvbBBuBOwl=HZD XQPOialn: EtN; path=/; Max-Age=900 X-Iinfo: 7-161576941-161576944 NNNY CT(133 270 0) RT(1455984072278 70) q(0 0 4 0) r(13 13) U12 X-CDN: Incapsula |
WHOIS information |
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% NZRS Limited % Users confirm on submission their agreement to all published Terms % version: 5.00 query_datetime: 2016-02-21T05:01:19+13:00 domain_name: bnz.co.nz query_status: 200 Active domain_dateregistered: 1997-01-31T00:00:00+13:00 domain_datebilleduntil: 2016-06-30T00:00:00+12:00 domain_datelastmodified: 2015-06-23T17:15:16+12:00 domain_delegaterequested: yes domain_signed: no % registrar_name: CSC Corporate Domains, Inc registrar_address1: 2711 Centerville Road registrar_city: Wilmington registrar_province: Delaware registrar_postalcode: 2711 registrar_country: US (UNITED STATES) registrar_phone: +1 302 6365400 ext 63180 registrar_fax: +1 302 6365454 registrar_email: [email protected] % registrant_contact_name: Bank of New Zealand registrant_contact_address1: PO Box 2392 registrant_contact_city: Wellington registrant_contact_province: NZ registrant_contact_postalcode: 6011 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 44746899 registrant_contact_fax: +64 44746899 registrant_contact_email: [email protected] % admin_contact_name: Bank of New Zealand admin_contact_address1: PO Box 2392 admin_contact_city: Wellington admin_contact_province: NZ admin_contact_postalcode: 6011 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 44746899 admin_contact_fax: +64 44746899 admin_contact_email: [email protected] % technical_contact_name: Bank of New Zealand technical_contact_address1: PO Box 2392 technical_contact_city: Wellington technical_contact_province: NZ technical_contact_postalcode: 6011 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 44746899 technical_contact_fax: +64 44746899 technical_contact_email: [email protected] % ns_name_01: exns03.bnz.co.nz ns_ip4_01: 202.49.102.20 ns_name_02: exns04.bnz.co.nz ns_ip4_02: 202.49.97.20 % % Users are advised that the following activities are strictly forbidden. % % Using multiple WHOIS queries, or using the output of multiple WHOIS % queries in conjunction with any other facility or service, to enable % or effect a download of part or all of the .nz Register. % % Using any information contained in the WHOIS query output to attempt a % targeted contact campaign with any person, or any organisation, using any % medium. % % A breach of these conditions will be treated as a breach of the .nz Policies % and Procedures. Sanctions in line with those specified in the policies and % procedures at www.dnc.org.nz may result from any breach. % % Copyright InternetNZ |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 507 mistypes, associated with bnz.co.nz:
If you are curious about what TLD extensions could also match the domain name of bnz.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: