Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Bluebridge Cook Strait Ferry | Search engines recommend title length of around 50-60 characters. The length of this title is 28. |
Meta description | Passenger, vehicle and freight ferry service between Picton and Wellington. Presents profile, travel, services and facilities information, fares, maps, images, and online booking. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 179 characters. |
Load time | 2.8823 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 400 769, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Quantcast global | 865 583 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 103 links | This is a normal amount of links. |
Number of backlinks | Around 237 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 43.6KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 104.25.84.35. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Oceania New Zealand Wellington Transportation Regional Oceania New Zealand Marlborough District Picton Transportation |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | airnewzealand.co.nz doc.govt.nz ferrynewzealand.com ferrytickets.co.nz fullers.co.nz interislander.co.nz jetstar.com metlink.org.nz nakedbus.com qantas.com.au railnewzealand.com soundsair.com strait.co.nz travelink.co.nz vuw.ac.nz wellingtonnz.com |
These are the websites that fall into the same category as bluebridge.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | spinthewindrose.com secure.airportrentals.com airnewzealand.cn nzmca.org.nz wolkenweit.de |
There is a good chance that the people interested in bluebridge.co.nz find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 161.86K | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
Visitor delta | +276.5% | The past month has seen growth in overall estimated traffic. |
Time spent on site | 4:15 | People are in no hurry to leave the website, great! |
bluebridge.co.nz Traffic Bounce Rate | 8.52% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 99 205 668 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Date: Thu, 01 Jun 2017 15:57:31 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=d995fd93aa2728e001753ee399131b1b61496332649; expires=Fri, 01-Jun-18 15:57:29 GMT; path=/; domain=.bluebridge.co.nz; HttpOnly Set-Cookie: FluentLocale=en_NZ; expires=Wed, 30-Aug-2017 15:57:30 GMT; Max-Age=7776000; path=/ Set-Cookie: PHPSESSID=616lpmpvtbnsop8vk5m7sg02d2; path=/; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-cache, max-age=0, must-revalidate, no-transform, public Pragma: no-cache Vary: Accept-Encoding Server: cloudflare-nginx CF-RAY: 36835e714ce264ed-FRA |
WHOIS information |
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version: 7.40 query_datetime: 2017-07-05T21:01:03+12:00 domain_name: bluebridge.co.nz query_status: 200 Active domain_dateregistered: 2002-11-20T17:37:37+13:00 domain_datebilleduntil: 2017-11-20T17:37:37+13:00 domain_datelastmodified: 2017-02-15T14:15:11+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: SiteName registrar_address1: P O Box 11859 registrar_address2: Ellerslie registrar_city: Auckland registrar_postalcode: 1542 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 28 25501787 registrar_fax: +64 28 25501788 registrar_email: registrant_contact_name: Strait Shipping Ltd registrant_contact_address1: Level 5, 120 Featherston Street registrant_contact_address2: Wellington City registrant_contact_city: Wellington registrant_contact_postalcode: 6011 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 4 4716184 registrant_contact_email: admin_contact_name: Jonathan Gan admin_contact_address1: Level 5, 120 Featherston Street admin_contact_address2: Wellington City admin_contact_city: Wellington admin_contact_postalcode: 6011 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 4 4716184 admin_contact_email: technical_contact_name: Jonathan Gan technical_contact_address1: Level 5, 120 Featherston Street technical_contact_address2: Wellington City technical_contact_city: Wellington technical_contact_postalcode: 6011 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 4 4716184 technical_contact_email: ns_name_01: ashley.ns.cloudflare.com ns_name_02: matt.ns.cloudflare.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1872 mistypes, associated with bluebridge.co.nz:
If you are curious about what TLD extensions could also match the domain name of bluebridge.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: