Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | The Baby Factory Online Shop - Baby Products at affordable prices - The Baby Factory - The Baby Factory | Search engines recommend title length of around 50-60 characters. The length of this title is 103. |
Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
Keywords | booster seats car seats Baby cots Baby clothing nappies baby products | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 5.9386 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 495 313, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Quantcast global | 585 012 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 506 links | Honestly, this is a strange amount of links for a homepage. |
Number of backlinks | Around 93 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 189.3KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 120.138.16.166. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Shopping > Children Arts and Entertainment Health > Products and Shopping Business and Industry > Marketing and Advertising |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | 1ababyshop.de babycity.co.nz babyonline.co.nz babyonthemove.co.nz babyshop-24h.pl babystuff.co.nz babyuniverse.co.nz bellybeyond.co.nz childrestraints.co.nz citybaby.com.hk globalbaby.co.nz hatch.co.nz pumpkinpatch.co.nz winkalotts.co.nz |
These are the websites that fall into the same category as babyfactory.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | babycity.co.nz moonsighting.kiwi sleepytot.co.nz babyfactory.us6.list-manage.com mummum.co.nz |
There is a good chance that the people interested in babyfactory.co.nz find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 116.39K | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
Visitor delta | -3.07% | Lately, the website's been receiving less traffic. |
Time spent on site | 4:17 | People are in no hurry to leave the website, great! |
babyfactory.co.nz Traffic Bounce Rate | 26.65% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 460 375 509 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Date: Wed, 28 Jun 2017 02:55:03 GMT Server: Apache Set-Cookie: CACHED_FRONT_FORM_KEY=SKBHlj7ZMnuppIvc; path=/ Set-Cookie: frontend=shaqk1ono6nii6icbg6lgcq0r7; expires=Sat, 01-Jul-2017 02:55:03 GMT; path=/; domain=www.babyfactory.co.nz; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: CUSTOMER_SEGMENT_IDS=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; path=/; domain=www.babyfactory.co.nz; httponly Set-Cookie: CUSTOMER=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; path=/; domain=www.babyfactory.co.nz; httponly Set-Cookie: CUSTOMER_INFO=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; path=/; domain=www.babyfactory.co.nz; httponly Set-Cookie: CUSTOMER_AUTH=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; path=/; domain=www.babyfactory.co.nz; httponly Set-Cookie: CUSTOMER_RATES=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; path=/; domain=www.babyfactory.co.nz; httponly P3p: CP="CAO PSA OUR" Vary: Accept-Encoding,User-Agent Node: slave X-SRV: PLAIN Transfer-Encoding: chunked Content-Type: text/html; charset=UTF-8 |
WHOIS information |
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version: 7.40 query_datetime: 2017-07-04T07:35:20+12:00 domain_name: babyfactory.co.nz query_status: 200 Active domain_dateregistered: 1999-06-18T00:00:00+12:00 domain_datebilleduntil: 2018-06-18T00:00:00+12:00 domain_datelastmodified: 2017-05-19T11:12:02+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: RegisterDirect registrar_address1: P O Box 1520 registrar_address2: Christchurch Mail Centre registrar_city: Christchurch registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 962-9516 registrar_fax: +64 3 962-9513 registrar_email: registrant_contact_name: Baby Factory (NZ) Ltd registrant_contact_address1: PO Box 58245 registrant_contact_address2: Botany registrant_contact_city: Auckland registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 2744986 registrant_contact_fax: +64 9 2744987 registrant_contact_email: admin_contact_name: Warren Lowe admin_contact_address1: PO Box 58245 admin_contact_address2: Botany admin_contact_city: Auckland admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 2744986 admin_contact_email: technical_contact_name: Hostmaster technical_contact_address1: PO Box 1520 technical_contact_address2: Christchurch Mail Centre technical_contact_city: Christchurch technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 3 962 9516 technical_contact_fax: +64 3 962 9513 technical_contact_email: .nz ns_name_01: ns1.registerdirect.net.nz ns_name_02: ns2.registerdirect.net.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1792 mistypes, associated with babyfactory.co.nz:
If you are curious about what TLD extensions could also match the domain name of babyfactory.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: