Site Performance and Stats
In Detail

Website Performance – The Geeky Part

What, all that information was not enough? You want... more? Right, then. You asked for it.

avert.org In Detail

As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.

avert.org Website Safety

Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.

1. Out of all the security solutions we've managed to include, Norton stands tallest. The cyber security company behind this software, Symantec, has a well deserved reputation. As such, we trust their analysis and suggest you do, too. If they deem a website less than safe, there's probably a real reason for it. It can't be absolutely reliable, but as close as makes no difference, we think. Symantec deems avert.org to be no_data. According to Symantec, no annoyance factors have been found. No computer threats were found. And finally, no identity threats were come across.
2. Even though we are including WoT (or Web of Trust) in this report - after all, any source is an important source when given context - it's nowhere near as reliable as, say, Symantec/Norton. We would not trust WoT all too much, but it's better to be falsely warned than falsely safe. Just be sure to double-check using other sources, as WoT has been less than trustworthy (oh the irony) over the last few years. According to WoT, avert.org has a Trustworthiness rating of 92 out of 100. Child Safety has been rated at 91 (out of 100). Just remember - no grain of salt is too big here. These ratings can be blatant lies.
3. Sucuri is cool. Purchased a while back by GoDaddy, it's an online security expert company started in 2010 by the founder Daniel B. Cid. That makes it quite young, but don't mistake apparent lack of decade-long experience of the company itself for lack of quality data. According to Sucuri, No Malware Detected by External Scan. And lastly, the website is apparently Not Currently Blacklisted (10 Blacklists Checked).

avert.org Visitor Information

Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?

Website load speed analysis

• The homepage takes approximately 0.2723 seconds to load. Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result.
• The HTML of the website weighs in at around 67.8 kilobytes. We don't think 67.8 KBs is something to worry about.
• There are at least 23 images on the homepage of this website. We are glad to say that such an amount should not impact the load speed of the website. Great result!
• We've counted at least 46 server requests before the homepage was fully loaded. Every server request made increases the load time of a website. Thankfully, this is a pleasingly low amount.

Alexa ranking in-depth

With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.

• avert.org takes up 93 968 place globally, according to Alexa. We made sure to update this information on 2018-01-19.
• Compare the current rank to all-time best of 59 222, which this website enjoyed on 2017-11-16.
• Over the last three months, the position has changed by -3726.
• On the other end of the scale, the worst rank ever was 327 338, rated on 2013-11-23. Compare that to the current rank to see a marked improvement, even if of debatable importance.
• Given all the numbers, the average Global rank is at 101 995.
• When compared to United States websites, avert.org ranks in 44 686 place.

QUANTCAST rank overview

QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 51 056 332 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.

• Quantcast claims avert.org takes up 17 285 place at this time, among all the indexed websites. We last checked this data on 2015-02-05.
• This website achieved its best Quantcast rank of 11 267 on 2014-10-15.
• For comparison, the worst position was 582 057 on 2013-11-22.

Detailed Host Server Information

Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.

• The website's server IP address is 104.27.186.29.
• The physical server is in the city of San Francisco, California, United States. The zip code is 94107.
• Server appears to be online.

HTTP header and WHOIS information

Let's see what technical information we've managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Thu, 28 Apr 2016 13:20:44 GMT
Content-Type: text/html; charset=iso-8859-1
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=de12c5c0e9fb3d32042ee313a968e26151461849644; expires=Fri, 28-Apr-17 13:20:44 GMT; path=/; domain=.avert.org; HttpOnly
X-Content-Type-Options: nosniff
Location: http://www.avert.org/
Cache-Control: max-age=1209600
Expires: Tue, 03 May 2016 17:37:27 GMT
X-Request-ID: v-622bd428-0655-11e6-b4c5-22000a2011dd
Vary: Accept-Encoding
X-Varnish: 1842497689 1698319720
Age: 762197
Via: 1.1 varnish
X-Cache: HIT
X-Cache-Hits: 1583
Server: cloudflare-nginx
CF-RAY: 29aad033991639be-PHX

HTTP/1.1 200 OK
Date: Thu, 28 Apr 2016 13:20:44 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=d05da41916d974c19b5154d2dd1eb8ec11461849644; expires=Fri, 28-Apr-17 13:20:44 GMT; path=/; domain=.avert.org; HttpOnly
X-Drupal-Cache: MISS
X-Content-Type-Options: nosniff
Content-Language: en
X-UA-Compatible: IE=edge,chrome=1
X-Generator: Drupal 7 (http://drupal.org)
Link: <http://www.avert.org/>; rel="canonical",<http://www.avert.org/>; rel="shortlink"
Cache-Control: public, max-age=21600
Last-Modified: Thu, 28 Apr 2016 08:47:44 GMT
Expires: Sun, 19 Nov 1978 05:00:00 GMT
Vary: Cookie,Accept-Encoding
X-Request-ID: v-e019aeea-0d1d-11e6-a481-22000a2011dd
X-AH-Environment: prod
X-Varnish: 1842497800 1837952878
Age: 16380
Via: 1.1 varnish
X-Cache: HIT
X-Cache-Hits: 712
Server: cloudflare-nginx
CF-RAY: 29aad035d4f039d6-PHX

Domain Name: AVERT.ORG Domain ID: D561590-LROR WHOIS Server: Referral URL: http://www.networksolutions.com Updated Date: 2016-01-21T09:21:27Z Creation Date: 1997-03-06T05:00:00Z Registry Expiry Date: 2021-03-07T05:00:00Z Sponsoring Registrar: Network Solutions, LLC Sponsoring Registrar IANA ID: 2 Domain Status: ok https://www.icann.org/epp#ok Registrant ID: 40788212-NSI Registrant Name: AVERT Registrant Organization: AVERT Registrant Street: 4 Brighton Road Registrant City: Horsham Registrant State/Province: West Sussex Registrant Postal Code: RH13 5BA Registrant Country: GB Registrant Phone: +1.01403210202 Registrant Phone Ext: Registrant Fax: Registrant Fax Ext: Registrant Email: [email protected] Admin ID: 40788213-NSI Admin Name: James Pharaoh Admin Organization: AVERT Admin Street: 4 Brighton Road Admin City: Horsham Admin State/Province: West Sussex Admin Postal Code: RH13 5BA Admin Country: GB Admin Phone: +1.01403210202 Admin Phone Ext: Admin Fax: Admin Fax Ext: Admin Email: [email protected] Tech ID: 40788212-NSI Tech Name: AVERT Tech Organization: AVERT Tech Street: 4 Brighton Road Tech City: Horsham Tech State/Province: West Sussex Tech Postal Code: RH13 5BA Tech Country: GB Tech Phone: +1.01403210202 Tech Phone Ext: Tech Fax: Tech Fax Ext: Tech Email: [email protected] Name Server: KRISTIN.NS.CLOUDFLARE.COM Name Server: JOEL.NS.CLOUDFLARE.COM DNSSEC: unsigned >>> Last update of WHOIS database: 2016-04-27T21:11:10Z <<<
"For more information on Whois status codes, please visit https://icann.org/epp"
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