Site Performance and Stats
In Detail

Website Performance – The Geeky Part

What, all that information was not enough? You want... more? Right, then. You asked for it.

ash.org.uk In Detail

As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.

ash.org.uk Website Safety

Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.

1. Out of all the security solutions we've managed to include, Norton stands tallest. The cyber security company behind this software, Symantec, has a well deserved reputation. As such, we trust their analysis and suggest you do, too. If they deem a website less than safe, there's probably a real reason for it. It can't be absolutely reliable, but as close as makes no difference, we think. Symantec deems ash.org.uk to be no_data. According to Symantec, no annoyance factors have been found. No computer threats were found. And finally, no identity threats were come across.
2. Even though we are including WoT (or Web of Trust) in this report - after all, any source is an important source when given context - it's nowhere near as reliable as, say, Symantec/Norton. We would not trust WoT all too much, but it's better to be falsely warned than falsely safe. Just be sure to double-check using other sources, as WoT has been less than trustworthy (oh the irony) over the last few years. According to WoT, ash.org.uk has a Trustworthiness rating of 78 out of 100. Child Safety has been rated at 88 (out of 100). Just remember - no grain of salt is too big here. These ratings can be blatant lies.

ash.org.uk Visitor Information

Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?

Website load speed analysis

• The homepage takes approximately 0.9174 seconds to load. Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result.
• The HTML of the website weighs in at around 13.1 kilobytes. We don't think 13.1 KBs is something to worry about.
• There are at least 1 images on the homepage of this website. We are glad to say that such an amount should not impact the load speed of the website. Great result!
• We've counted at least 37 server requests before the homepage was fully loaded. Every server request made increases the load time of a website. Thankfully, this is a pleasingly low amount.

Alexa ranking in-depth

With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.

• ash.org.uk takes up 825 137 place globally, according to Alexa. We made sure to update this information on 2018-01-11.
• Compare the current rank to all-time best of 237 960, which this website enjoyed on 2016-06-13.
• Over the last three months, the position has changed by -177242.
• On the other end of the scale, the worst rank ever was 998 798, rated on 2017-12-07. Compare that to the current rank to see a marked improvement, even if of debatable importance.
• Given all the numbers, the average Global rank is at 616 800.
• When compared to United Kingdom websites, ash.org.uk ranks in 78 365 place.

Detailed Host Server Information

Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.

• The website's server IP address is 80.87.130.87.
• Server appears to be online.

HTTP header and WHOIS information

Let's see what technical information we've managed to gather:

HTTP/1.1 200 OK
Server: Apache/2.2.16 (Debian)
X-Powered-By: PHP/5.3.29-1~dotdeb.0
Expires: Mon, 26 Jul 1997 05:00:00 GMT
Cache-Control: private, no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Content-Type: text/html
Content-Length: 20435
Accept-Ranges: bytes
Date: Wed, 25 May 2016 13:54:07 GMT
X-Varnish: 1128433156
Age: 0
Via: 1.1 varnish
Connection: keep-alive

Domain name:



 ash.org.uk


Registrant:



 Action on Smoking and Health


Trading as:




ASH


Registrant type:



 UK Registered Charity, (Charity number: 262067)


Registrant's address:



 First Floor, 144-145 Shoreditch High Street



 London



 E1 6JE



 United Kingdom


Data validation:



 Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012


Registrar:



 The Positive Internet Company Ltd [Tag = POSITIVE]



 URL: http://www.positive-internet.com


Relevant dates:



 Registered on: before Aug-1996



 Expiry date:
26-Oct-2016



 Last updated:
29-Sep-2014


Registration status:



 Registered until expiry date.


Name servers:



 ns0.cream.org



 ns2.positive-internet.com


WHOIS lookup made at 14:54:13 25-May-2016
--
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