Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | ANZ Bank New Zealand Ltd | Online Banking | ANZ | Search engines recommend title length of around 50-60 characters. The length of this title is 47. |
Meta description | To find the information you require you can: continue to the www.anz.co.nz Home Page use the menu system at the left hand side of the page use the search facility at the top right click here to go back | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 201 characters. |
Keywords | ANZ,bank,New Zealand,personal accounts,personal banking,bank account,online banking,internet banking | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 3.2463 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 10 886, as last updated | According to Alexa, the website is frequently visited and is very popular. |
Quantcast global | 231 531 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 186 links | This is a normal amount of links. |
Number of backlinks | Around 92 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 133.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 202.2.59.71. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Related websites | westpac.co.nz asb.co.nz bnz.co.nz kiwibank.co.nz ird.govt.nz |
These are the websites that fall into the same category as anz.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 5:43 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 318 008 128 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Content-Length: 144 Content-Type: text/html Location: http://www.anz.co.nz/ Server: Microsoft-IIS/6.0 X-Powered-By: ASP.NET Date: Tue, 02 Feb 2016 19:17:30 GMT HTTP/1.1 301 Moved Permanently Content-Length: 153 Content-Type: text/html Location: http://www.anz.co.nz/personal/ Server: Microsoft-IIS/6.0 X-Powered-By: ASP.NET Date: Tue, 02 Feb 2016 19:17:30 GMT HTTP/1.1 200 OK Content-Length: 100460 Content-Type: text/html Content-Location: http://www.anz.co.nz/personal/default.htm Last-Modified: Mon, 01 Feb 2016 03:24:52 GMT Accept-Ranges: bytes ETag: "0dae81ca05cd11:8235" Server: Microsoft-IIS/6.0 X-Powered-By: ASP.NET Date: Tue, 02 Feb 2016 19:17:30 GMT |
WHOIS information |
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% NZRS Limited % Users confirm on submission their agreement to all published Terms % version: 5.00 query_datetime: 2016-02-03T08:17:39+13:00 domain_name: anz.co.nz query_status: 440 Request Denied % % % % % % Users are advised that the following activities are strictly forbidden. % % Using multiple WHOIS queries, or using the output of multiple WHOIS % queries in conjunction with any other facility or service, to enable % or effect a download of part or all of the .nz Register. % % Using any information contained in the WHOIS query output to attempt a % targeted contact campaign with any person, or any organisation, using any % medium. % % A breach of these conditions will be treated as a breach of the .nz Policies % and Procedures. Sanctions in line with those specified in the policies and % procedures at www.dnc.org.nz may result from any breach. % % Copyright InternetNZ |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 689 mistypes, associated with anz.co.nz:
If you are curious about what TLD extensions could also match the domain name of anz.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: