Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Amazon.com.au: Shop for Kindle Paperwhite, Kindle Fire HDX, Kindle Books, Apps for Android, Cloud Drive, and Audible Audiobooks. | Search engines recommend title length of around 50-60 characters. The length of this title is 128. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | Amazon, Australia, amazon.com.au, Kindle, Kindle Paperwhite, Kindle Fire HDX, Kindle Books, eBooks, Digital Books, Amazon Appstore, Android Apps, Free Books, Best Books, Audiobooks, Audible, Cloud Drive | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 3.5902 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 3 069, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 65 145 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 83 links | This is a normal amount of links. |
| Number of backlinks | Around 2 948 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 137.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 54.240.248.230. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Shopping Business and Industry > Publishing and Printing Business and Industry Books and Literature |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | audible.com.au bigw.com.au bookdepository.com booktopia.com.au dealsshoping.com dymocks.com.au ebay.com.au fishpond.com.au fkref.com google.com.au goopping.com target.com.au theaustralian.com.au toysrus.com.au |
These are the websites that fall into the same category as amazon.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | audible.com.au penguin.com.au outbound.bookbub.com amazon.co.au booktopia.com.au |
There is a good chance that the people interested in amazon.com.au find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 4.55M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | +13.60% | The past month has seen growth in overall estimated traffic. |
| Time spent on site | 3:11 | People are in no hurry to leave the website, great! |
| amazon.com.au Traffic Bounce Rate | 33.60% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 109 430 156 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: Server Date: Tue, 13 Jun 2017 17:44:00 GMT Content-Type: text/html;charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Strict-Transport-Security: max-age=47474747; includeSubDomains; preload Vary: Accept-Encoding,User-Agent Content-Language: en-AU X-Frame-Options: SAMEORIGIN X-UA-Compatible: IE=edge Cache-Control: no-cache Pragma: no-cache Expires: -1 Set-Cookie: session-id=357-1944762-9765124; Domain=.amazon.com.au; Expires=Tue, 01-Jan-2036 08:00:01 GMT; Path=/ Set-Cookie: session-id-time=2082787201l; Domain=.amazon.com.au; Expires=Tue, 01-Jan-2036 08:00:01 GMT; Path=/ |
| WHOIS information |
|---|
BLACKLISTED: You have exceeded the query limit for your network or IP address and have been blacklisted. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1680 mistypes, associated with amazon.com.au:
If you are curious about what TLD extensions could also match the domain name of amazon.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: