Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Outdoor First Aid. - Adventure First Aid | Search engines recommend title length of around 50-60 characters. The length of this title is 40. |
| Meta description | Training for groups or individuals throughout the UK. Based in Devon and provide specialist first aid courses in remote, wilderness and expedition scenarios. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 157 characters. |
| Load time | 4.0013 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 12 704 098, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 61 links | This is a normal amount of links. |
| Number of backlinks | Around 10 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 54.3KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 104.31.82.175. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Business Education and Training Health and Safety CPR and First Aid United Kingdom Recreation Outdoors Survival and Primitive Technology Schools and Courses Wilderness Training |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | firstaidacademy.co.uk theworkingparentcompany.co.uk booktraining.co.uk safety-first-welling.org pulsefirstaid.co.uk |
These are the websites that fall into the same category as adventurefirstaid.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Fri, 20 Oct 2017 10:01:56 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=d4412613f1ff671c313c92bf27d9ed16d1508493714; expires=Sat, 20-Oct-18 10:01:54 GMT; path=/; domain=.adventurefirstaid.co.uk; HttpOnly X-Pingback: http://www.adventurefirstaid.co.uk/wp/xmlrpc.php Link: <http://www.adventurefirstaid.co.uk/wp-json/>; rel="https://api.w.org/", <http://www.adventurefirstaid.co.uk/>; rel=shortlink X-TEC-API-VERSION: v1 X-TEC-API-ROOT: http://www.adventurefirstaid.co.uk/wp-json/tribe/events/v1/ X-TEC-API-ORIGIN: http://www.adventurefirstaid.co.uk Set-Cookie: wfvt_148354199=59e9c994cd463; expires=Fri, 20-Oct-2017 10:31:56 GMT; Max-Age=1800; path=/; httponly Set-Cookie: DYNSRV=lin-10-170-0-127; path=/ Server: cloudflare-nginx CF-RAY: 3b0b2374846f2774-FRA |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1900 mistypes, associated with adventurefirstaid.co.uk:
If you are curious about what TLD extensions could also match the domain name of adventurefirstaid.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: