Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | ABC - Australian Broadcasting Corporation | Search engines recommend title length of around 50-60 characters. The length of this title is 41. |
| Meta description | The ABC is Australia's public broadcaster. Includes national and local television and radio schedules. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 102 characters. |
| Keywords | ABC, Australia, TV, Television, Radio, Internet, arts, business, economy, computers, education, entertainment, politics, health, lifestyle, media, news, sport, sports, recreation, regional, science, environment, society, culture, Radio National, Triple J, NewsRadio, Radio Australia, ABC Classic FM, News, Australia, Digital, Broadband, ABC2, kids, children | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.7156 seconds on average | Website load speed is pretty fast. |
| Alexa global | 1 155, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 4 161 | Judging by Quantcast rating, we can assume the website in question is very well known. |
| Total links on homepage | We found 141 links | This is a normal amount of links. |
| Number of backlinks | Around 4 757 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 46.1KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 140.174.24.208. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Arts Television Networks Regional Oceania Australia News and Media Regional Oceania Australia Government Departments Communications |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | abcnews.go.com au.tv.yahoo.com bbc.co.uk bom.gov.au brw.com.au cbc.ca cnn.com en.wikipedia.org news.com.au npr.org nytimes.com sbs.com.au smh.com.au telegraph.co.uk ten.com.au theage.com.au theaustralian.com.au washingtonpost.com |
These are the websites that fall into the same category as abc.net.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | news.com.au bom.gov.au smh.com.au theage.com.au sbs.com.au |
There is a good chance that the people interested in abc.net.au find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 56.24M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | -1.59% | Lately, the website's been receiving less traffic. |
| Time spent on site | 3:54 | People are in no hurry to leave the website, great! |
| abc.net.au Traffic Bounce Rate | 50.86% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 3 710 164 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Location: http://www.abc.net.au/ Connection: close HTTP/1.1 200 OK Server: Apache Accept-Ranges: bytes Content-Type: text/html Content-Length: 46384 Cache-Control: max-age=178 Expires: Wed, 27 Jan 2016 08:48:39 GMT Date: Wed, 27 Jan 2016 08:45:41 GMT Connection: keep-alive Set-Cookie: ABCGuestID=140.174.24.204.77931453884341721; expires=Wed, 27-Jan-2016 09:15:41 GMT; path=/; domain=.abc.net.au Set-Cookie: ABC_LD=int; path=/; domain=.abc.net.au Set-Cookie: ABC_FF=desktop; expires=Wed, 27-Jan-2016 10:45:41 GMT; path=/ Vary: User-Agent |
| WHOIS information |
|---|
Domain Name: abc.net.au Last Modified: 03-Dec-2014 03:30:41 UTC Status: clientDeleteProhibited Status: clientUpdateProhibited Registrar Name: NetRegistry Registrant: Australian Broadcasting Corporation Registrant ID: OTHER N/A Eligibility Type: Other Eligibility Name: Australian Broadcasting Corporation Registrant Contact ID: MANA1026 Registrant Contact Name: Domain Names Manager Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: C0834767-AR Tech Contact Name: unknown Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns1.telstra.net Name Server: ns.abc.net.au Name Server IP: 203.2.218.207 Name Server: eur5.akam.net Name Server: ns1-129.akam.net Name Server: ns1-31.akam.net Name Server: asia1.akam.net Name Server: usw1.akam.net Name Server: usw5.akam.net Name Server: eur3.akam.net Name Server: eur2.akam.net DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 928 mistypes, associated with abc.net.au:
If you are curious about what TLD extensions could also match the domain name of abc.net.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: