Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | An Upscale Children's Resale Boutique in Lincoln Park, Chicago and online at www.2ndchild.com | Search engines recommend title length of around 50-60 characters. The length of this title is 94. |
| Meta description | Upscale children's resale boutique in Lincoln Park. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 51 characters. |
| Keywords | #resale, #consignment, #earthstore, #greendesign, #greenstore, #ralphlauren, #thesecondchild, #2ndchild, #lincolnpark, #chicago, #designer, #designerbrands, #consignment, #mom, #babyclothes, #closetshop, #igcloset, #maternity, #toddler, #woman, #toys, #books, #upscale, #boutique #gap #wesandwilly #bonpoint #burberry #halabaloo #matildajane #flowersbyzoe #oscardelaranta #catimini #uggs #armani #janieandjack #lillypulitzer #hannaanderson #miniboden #7forallmankind #Absorba #Abercrombie #Acorn... | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.9168 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 17 411 830, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 339 links | This is a normal amount of links. |
| Number of backlinks | Around 19 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 39.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 66.7.222.34. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional North America United States Illinois Localities C Chicago Business and Economy Shopping Clothing |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | kangarookidschicago.com theurbaness.com 529kidsconsign.com mysistersclosetchicago.com littlesproutsresale.com |
These are the websites that fall into the same category as 2ndchild.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Mon, 16 Oct 2017 15:45:16 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Expires: Mon, 26 Jul 1997 05:00:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache P3P: CP="NON CURa ADMa DEVa TAIa CONi OUR DELa BUS IND PHY ONL UNI PUR COM NAV DEM STA" Set-Cookie: xid=29672c8f1e21448fea78007d30023f02; path=/; domain=2ndchild.com; httponly Set-Cookie: xid=29672c8f1e21448fea78007d30023f02; path=/; domain=secondchild.shoprw.com; httponly Set-Cookie: RefererCookie=deleted; expires=Sun, 16-Oct-2016 15:45:15 GMT; path=/; domain=2ndchild.com; httponly Set-Cookie: RefererCookie=deleted; expires=Sun, 16-Oct-2016 15:45:15 GMT; path=/; domain=secondchild.shoprw.com; httponly Set-Cookie: store_language=en; expires=Tue, 16-Oct-2018 15:45:15 GMT; path=/; domain=2ndchild.com Set-Cookie: store_language=en; expires=Tue, 16-Oct-2018 15:45:15 GMT; path=/; domain=secondchild.shoprw.com Last-Modified: Mon, 16 Oct 2017 15:45:15 GMT X-Powered-By: PleskLin Vary: Accept-Encoding |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1812 mistypes, associated with 2ndchild.com:
If you are curious about what TLD extensions could also match the domain name of 2ndchild.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: