Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Search engines recommend title length of around 50-60 characters. The length of this title is 55. | |
| Meta description | 新西兰中文门户网 Chinese Online - 提供新西兰每日新闻, 中文论坛, 免费自助广告, 电子黄页，二手市场等全方位的中文门户网站 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 71 characters. |
| Keywords | 新西兰中文黄页, 纽西兰, 新西兰每日新闻, 中文论坛, 免费自助广告, 电子黄页, 留学生, 新西兰华人, 奥克兰, 惠灵顿, 基督城, 中文论坛, 二手市场, 分类广告, 中文黄页, 中文报纸, 中文电视台, 每日即时汇率, 六合彩每周开奖, 二手汽车, 租房, 买房, 生意私售, 求职招聘, 每日天气, 华人社团, 常用电话, 党派, 国会议员, 太平绅士, 宗教团体, 翻译, 领事馆, 大使馆, 律师, 法律, 饭店, 酒楼, 订餐, 超市, 百货, 五金, 家电, 服装, 裁缝, 土产, 装修, 建材, 贷款, 园艺清洁, 搬家, 驾照, 货运, 海运, 修车, 轮胎, 移民, 留学, 家教, 学校, 教育, 股票, 外币兑换, 投资, 保险, 会计, 报税, 批发, 租赁, 广告设计, 招牌, 复印, 影视制作, 印刷, 卡拉OK, 夜总会, 桌球, 俱乐部, 音像, 桑拿, 按摩, 住宿, 旅游, 旅行社, 旅行团, 导游, VCD, DVD, 订机票, 医生, 牙医, 中医, 西医, 诊所, 助产士, 医药, 西药, 中药, 验光, 针灸, 推拿, 保健, 理发, 发型设计, 美容, 电脑, 配件, 硬件, 软件, 网络, Internet, 上网, 打印机, 墨盒, 电话卡, 保安, 警报, 防盗, 卫星电视, 煤气, 水电, 电工, 电器维修, 摄影, 婚纱, 冲印, 婚礼, 结婚, 看相, 算命, 殡仪, 殡葬, 葬礼, 宠物, 成人, 电影论坛, 纽西兰中文黄页, chinese webiste, chinese news, chinese forum, chinese chatroom, chinese chat room, chinese flea market, chinese second hand market, Lotto Results, YellowPages, second hand market, chinese second-hand market, sailboats for sale, used computer parts, computers for sale, music sales, books for sale, movies for sale, digital camera sales, used car, 纽西兰, 新西兰, 180.co.nz, new zealand, auckland, wellington, christchurch, new zealand chinese, NZ chinese website, New Zealand Chinese Site, One of NZ's biggest and the most popular chinese website | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 2.2183 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 851 970, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 167 links | This is a normal amount of links. |
| Number of backlinks | Around 20 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 51.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 43.225.202.254. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | World Chinese Simplified CN 地区 大洋洲 新西兰 商业与经济 计算机与互联网 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | chinese.net.nz fundstar.co.nz chinesetown.co.nz nzlife.nz chnet.co.nz |
These are the websites that fall into the same category as 180.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Content-Type: text/html Last-Modified: Tue, 27 Jun 2017 06:20:40 GMT Accept-Ranges: bytes ETag: "5028a7fdefd21:0" Server: Microsoft-IIS/7.0 X-Powered-By: ASP.NET Date: Tue, 27 Jun 2017 06:21:51 GMT Content-Length: 52412 |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-06T10:00:33+12:00 domain_name: 180.co.nz query_status: 200 Active domain_dateregistered: 2002-08-29T12:42:10+12:00 domain_datebilleduntil: 2018-08-29T12:42:10+12:00 domain_datelastmodified: 2017-04-17T00:59:41+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: 1st Domains registrar_address1: P O Box 1520 registrar_address2: Christchurch Mail Centre registrar_city: Christchurch registrar_province: Canterbury registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 962-9520 registrar_fax: +64 3 962-9513 registrar_email: registrant_contact_name: JIANG ZHOU registrant_contact_address1: Na Shan Qu registrant_contact_city: Shen Zhen registrant_contact_postalcode: 518607 registrant_contact_country: CN (CHINA) registrant_contact_phone: +86 135 38299432 registrant_contact_email: admin_contact_name: John Zhou admin_contact_address1: P O Box 311 Kumeu 0841 admin_contact_city: Auckland admin_contact_postalcode: 0841 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 21 827581 admin_contact_fax: +64 21 827581 admin_contact_email: technical_contact_name: INZ.COM Zhou technical_contact_address1: Po Box 14753 technical_contact_address2: Panmure technical_contact_city: Auckland technical_contact_postalcode: 1604 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 21 827585 technical_contact_email: ns_name_01: ns11.domaincontrol.com ns_name_02: ns12.domaincontrol.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 117 mistypes, associated with 180.co.nz:
If you are curious about what TLD extensions could also match the domain name of 180.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: