Site Performance and Stats
In Detail

Website Performance – The Geeky Part

What, all that information was not enough? You want... more? Right, then. You asked for it.

1688.com In Detail

As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.

1688.com Website Safety

Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.

1. Out of all the security solutions we've managed to include, Norton stands tallest. The cyber security company behind this software, Symantec, has a well deserved reputation. As such, we trust their analysis and suggest you do, too. If they deem a website less than safe, there's probably a real reason for it. It can't be absolutely reliable, but as close as makes no difference, we think. Symantec deems 1688.com to be safe. According to Symantec, no annoyance factors have been found. No computer threats were found. And finally, no identity threats were come across.
2. Even though we are including WoT (or Web of Trust) in this report - after all, any source is an important source when given context - it's nowhere near as reliable as, say, Symantec/Norton. We would not trust WoT all too much, but it's better to be falsely warned than falsely safe. Just be sure to double-check using other sources, as WoT has been less than trustworthy (oh the irony) over the last few years. According to WoT, 1688.com has a Trustworthiness rating of 74 out of 100. Child Safety has been rated at 81 (out of 100). Just remember - no grain of salt is too big here. These ratings can be blatant lies.
3. Sucuri is cool. Purchased a while back by GoDaddy, it's an online security expert company started in 2010 by the founder Daniel B. Cid. That makes it quite young, but don't mistake apparent lack of decade-long experience of the company itself for lack of quality data. According to Sucuri, No Malware Detected by External Scan. And lastly, the website is apparently Not Currently Blacklisted (10 Blacklists Checked).

1688.com Visitor Information

Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?

Website load speed analysis

• The homepage takes approximately 3.7073 seconds to load. How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways!
• The HTML of the website weighs in at around 59.3 kilobytes. We don't think 59.3 KBs is something to worry about.
• There are at least 23 images on the homepage of this website. We are glad to say that such an amount should not impact the load speed of the website. Great result!
• We've counted at least 56 server requests before the homepage was fully loaded. Oh my, this needs to be worked on. The more server requests are made, the longer it takes to load the page. Not a good result by any measure.

Alexa ranking in-depth

With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.

• 1688.com takes up 182 place globally, according to Alexa. We made sure to update this information on 2018-01-18.
• Compare the current rank to all-time best of 181, which this website enjoyed on 2017-12-14.
• Over the last three months, the position has changed by -148.
• On the other end of the scale, the worst rank ever was 611, rated on 2017-02-14. Compare that to the current rank to see a marked improvement, even if of debatable importance.
• Given all the numbers, the average Global rank is at 313.
• When compared to China websites, 1688.com ranks in 31 place.

QUANTCAST rank overview

QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 186 540 796 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.

• Quantcast claims 1688.com takes up 774 360 place at this time, among all the indexed websites. We last checked this data on 2015-02-05.
• This website achieved its best Quantcast rank of 43 060 on 2014-10-21.
• For comparison, the worst position was 806 739 on 2014-12-03.

Detailed Host Server Information

Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.

• The website's server IP address is 42.156.140.12.
• Server appears to be online.

HTTP header and WHOIS information

Let's see what technical information we've managed to gather:

HTTP/1.1 301 Moved Permanently
Date: Fri, 19 May 2017 08:20:47 GMT
Content-Type: text/html; charset=iso-8859-1
Content-Length: 228
Connection: keep-alive
Server: Apache/2.2.22 (Unix)
Location: http://www.1688.com/
Vary: Accept-Encoding
Age: 966
X-Cache: HIT from cbu-static010103056187

HTTP/1.1 302 Found
Server: Tengine
Date: Fri, 19 May 2017 08:20:47 GMT
Content-Type: text/html
Content-Length: 258
Connection: keep-alive
Location: https://www.1688.com/
Strict-Transport-Security: max-age=31536000

HTTP/1.1 200 OK
Server: Tengine
Content-Type: text/html
Transfer-Encoding: chunked
Connection: keep-alive
Vary: Accept-Encoding
Date: Fri, 19 May 2017 08:17:35 GMT
Vary: Accept-Encoding
Content-Language: cn
Cache-Control: max-age=0, s-maxage=86400
Age: 194
X-Cache: HIT TCP_MEM_HIT dirn:-2:-2
X-Swift-SaveTime: Fri, 19 May 2017 08:17:35 GMT
X-Swift-CacheTime: 86400
Via: cache1.us4[0,200-0,H], cache10.us4[1,0]
Timing-Allow-Origin: *
EagleId: 42c618d114951820492643722e

Whois raw