Site Performance and Stats
In Detail

Website Performance – The Geeky Part

What, all that information was not enough? You want... more? Right, then. You asked for it.

vanillamart.co.uk In Detail

As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.

vanillamart.co.uk Website Safety

Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.

1. Out of all the security solutions we've managed to include, Norton stands tallest. The cyber security company behind this software, Symantec, has a well deserved reputation. As such, we trust their analysis and suggest you do, too. If they deem a website less than safe, there's probably a real reason for it. It can't be absolutely reliable, but as close as makes no difference, we think. Symantec deems vanillamart.co.uk to be no_data. According to Symantec, no annoyance factors have been found. No computer threats were found. And finally, no identity threats were come across.
2. Sucuri is cool. Purchased a while back by GoDaddy, it's an online security expert company started in 2010 by the founder Daniel B. Cid. That makes it quite young, but don't mistake apparent lack of decade-long experience of the company itself for lack of quality data. According to Sucuri, Unable to properly scan your site. And lastly, the website is apparently Not Currently Blacklisted (10 Blacklists Checked).

vanillamart.co.uk Visitor Information

Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?

Website load speed analysis

• The homepage takes approximately 4.0909 seconds to load. How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways!
• The HTML of the website weighs in at around 114.5 kilobytes. We don't think 114.5 KBs is something to worry about.
• There are at least 139 images on the homepage of this website. This seems an ok number of images to have on the homepage.
• We've counted at least 214 server requests before the homepage was fully loaded. Oh my, this needs to be worked on. The more server requests are made, the longer it takes to load the page. Not a good result by any measure.

Alexa ranking in-depth

With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.

• vanillamart.co.uk takes up 990 706 place globally, according to Alexa. We made sure to update this information on 2016-10-13.
• Compare the current rank to all-time best of 272 163, which this website enjoyed on 2014-01-19.
• Over the last three months, the position has changed by -260585.
• On the other end of the scale, the worst rank ever was 990 709, rated on 2016-09-24. Compare that to the current rank to see a marked improvement, even if of debatable importance.
• Given all the numbers, the average Global rank is at 564 509.

Detailed Host Server Information

Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.

• The website's server IP address is 63.141.135.137.
• Server appears to be online.

HTTP header and WHOIS information

Let's see what technical information we've managed to gather:

HTTP/1.1 200 OK
Server: openresty
Date: Sun, 28 May 2017 18:46:34 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Vary: Accept-Encoding
Set-Cookie: SHOP_SESSION_TOKEN=f4ub45e0kccoasm1pp6c0jd7k1; expires=Sun, 04-Jun-2017 18:46:33 GMT; path=/; domain=.vanillamart.co.uk; Secure; HttpOnly
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate
Pragma: no-cache
Set-Cookie: fornax_anonymousId=9ef37087-f458-40b6-9b0b-70c2f4c28f3a; expires=Wed, 26-May-2027 18:46:33 GMT; path=/; domain=.vanillamart.co.uk; Secure

Domain name:
vanillamart.co.uk
Registrant:
Wells Global Limited
Registrant type:
UK Limited Company, (Company number: 7632352)
Registrant's address:
Unit 8, April Court
Sybron Way
CROWBOROUGH
East Sussex
TN6 3DZ
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 06-Aug-2015
Registrar:
123-Reg Limited t/a 123-reg [Tag = 123-REG]
URL: http://www.123-reg.co.uk
Relevant dates:
Registered on: 02-Mar-2008
Expiry date:  02-Mar-2023
Last updated:  06-Aug-2015
Registration status:
Registered until expiry date.
Name servers:
ns1.bigcommerce.com
ns2.bigcommerce.com
WHOIS lookup made at 17:28:49 17-May-2017
--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.