Site Performance and Stats
In Detail

Website Performance – The Geeky Part

What, all that information was not enough? You want... more? Right, then. You asked for it.

thehelmetwarehouse.com.au In Detail

As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.

thehelmetwarehouse.com.au Visitor Information

Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?

Website load speed analysis

• The homepage takes approximately 7.9338 seconds to load. How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways!
• The HTML of the website weighs in at around 161.5 kilobytes. We don't think 161.5 KBs is something to worry about.
• There are at least 139 images on the homepage of this website. This seems an ok number of images to have on the homepage.
• We've counted at least 160 server requests before the homepage was fully loaded. Oh my, this needs to be worked on. The more server requests are made, the longer it takes to load the page. Not a good result by any measure.

Alexa ranking in-depth

With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.

• thehelmetwarehouse.com.au takes up 971 700 place globally, according to Alexa. We made sure to update this information on 2016-05-09.
• Compare the current rank to all-time best of 560 476, which this website enjoyed on 2015-08-26.
• Over the last three months, the position has changed by 108881.
• On the other end of the scale, the worst rank ever was 998 479, rated on 2015-11-23. Compare that to the current rank to see a marked improvement, even if of debatable importance.
• Given all the numbers, the average Global rank is at 816 771.
• When compared to Australia websites, thehelmetwarehouse.com.au ranks in 44 313 place.

QUANTCAST rank overview

QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 400 993 336 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.

• Quantcast claims thehelmetwarehouse.com.au takes up 740 477 place at this time, among all the indexed websites. We last checked this data on 2015-02-05.
• This website achieved its best Quantcast rank of 120 743 on 2014-04-29.
• For comparison, the worst position was 904 547 on 2014-08-07.

Detailed Host Server Information

Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.

• The website's server IP address is 103.241.1.35.
• Server appears to be online.

HTTP header and WHOIS information

Let's see what technical information we've managed to gather:

HTTP/1.1 200 OK
Date: Mon, 29 May 2017 17:56:11 GMT
Server: Apache/2.4.23 (Unix) OpenSSL/1.0.1e-fips mod_bwlimited/1.4
X-Powered-By: PHP/5.6.23
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Set-Cookie: PHPSESSID=bf60259bf6f57343e988def05c1425a1; path=/
Set-Cookie: SC_referer=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0
Set-Cookie: SC_referral_date=2017-05-30+03%3A56%3A11; expires=Wed, 28-Jun-2017 17:56:11 GMT; Max-Age=2592000
Connection: close
Transfer-Encoding: chunked
Content-Type: text/html; charset=UTF-8

BLACKLISTED: You have exceeded the query limit for your network or IP address and have been blacklisted.