Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Switzer Daily | Search engines recommend title length of around 50-60 characters. The length of this title is 13. |
| Meta description | Designed for retail investors and small business owners | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 55 characters. |
| Keywords | Financial Planning, Financial Planning Advice, Financial Planning Australia, Business Coach | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 3.3879 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 870 292, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 340 links | This is a normal amount of links. |
| Number of backlinks | Around 274 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 125KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 110.173.157.77. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Sydney, New South Wales, Australia. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | switzersuperreport.com.au yourinvestmentpropertymag.com.au rogermontgomery.com thebull.com.au propertyupdate.com.au |
These are the websites that fall into the same category as switzer.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:21 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Wed, 25 May 2016 22:30:47 GMT Content-Type: text/html; charset=utf-8 Content-Length: 121847 Connection: keep-alive Status: 200 OK X-Runtime: 7670 ETag: "be9516a768619f2490f1728795760eba" Cache-Control: max-age=300, public Age: 35 X-Content-Digest: f29de3e9035082d7832a43628d771cbe04bf5490 X-Rack-Cache: fresh |
| WHOIS information |
|---|
Domain Name: switzer.com.au Last Modified: 22-Feb-2015 09:52:01 UTC Status: ok Registrar Name: TPP Internet Registrant: SWITZER COMMUNICATIONS PTY LTD Registrant ID: ABN 88075299893 Eligibility Type: Company Registrant Contact ID: TPP31465-R Registrant Contact Name: Alex Switzer Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: TPP128488-C Tech Contact Name: Alex Switzer Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns1.dnsmadeeasy.com Name Server: ns2.dnsmadeeasy.com Name Server: ns3.dnsmadeeasy.com Name Server: ns0.dnsmadeeasy.com Name Server: ns4.dnsmadeeasy.com DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1690 mistypes, associated with switzer.com.au:
If you are curious about what TLD extensions could also match the domain name of switzer.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: