Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Switch Lighting – New Zealand's leading Manufacturer of LED Lighting Solutions | Search engines recommend title length of around 50-60 characters. The length of this title is 78. |
| Meta description | Manufacturer of LED lighting solutions. Resellers in most parts of New Zealand. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 79 characters. |
| Load time | 3.8084 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 988 375, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 123 links | This is a normal amount of links. |
| Number of backlinks | Around 16 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 387.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 104.27.187.189. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Nelson Localities Nelson City Business and Economy Construction and Maintenance |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | brightlight.co.nz switchlighting.ca light.co.nz halcyonlights.co.nz myeco.co.nz |
These are the websites that fall into the same category as switch-lighting.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:02 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Sun, 11 Jun 2017 23:20:17 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=d377ca8526cb9b0e22cb832c7dc409dd81497223215; expires=Mon, 11-Jun-18 23:20:15 GMT; path=/; domain=.switch-lighting.co.nz; HttpOnly Cf-Railgun: direct (starting new WAN connection) Host-Header: 192fc2e7e50945beb8231a492d6a8024 Link: <http://www.switch-lighting.co.nz/wp-json/>; rel="https://api.w.org/", <http://www.switch-lighting.co.nz/>; rel=shortlink Set-Cookie: wpSGCacheBypass=0; expires=Sun, 11-Jun-2017 22:19:00 GMT; Max-Age=-3600; path=/ Vary: Accept-Encoding X-Cache-Enabled: True X-Proxy-Cache: HIT Server: cloudflare-nginx CF-RAY: 36d84cc9b2f826c6-FRA |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-10T18:53:15+12:00 domain_name: switch-lighting.co.nz query_status: 200 Active domain_dateregistered: 2009-05-20T19:07:08+12:00 domain_datebilleduntil: 2018-05-20T19:07:08+12:00 domain_datelastmodified: 2015-04-28T21:27:11+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: 1API GmbH registrar_address1: Talstrasse 27 registrar_city: Homburg registrar_postalcode: 66424 registrar_country: DE (GERMANY) registrar_phone: +49 6841 6984 200 registrar_fax: +49 6841 66984 299 registrar_email: registrant_contact_name: Switch Lighting registrant_contact_address1: 53C Bolt Road registrant_contact_city: Nelson registrant_contact_province: XX registrant_contact_postalcode: 7011 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 39700755 registrant_contact_email: admin_contact_name: Gerard Woods admin_contact_address1: 53C Bolt Road admin_contact_city: Nelson admin_contact_province: XX admin_contact_postalcode: 7011 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 39700755 admin_contact_email: technical_contact_name: Gerard Woods technical_contact_address1: 53C Bolt Road technical_contact_city: Nelson technical_contact_province: XX technical_contact_postalcode: 7011 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 39700755 technical_contact_email: ns_name_01: ns2.sgp15.siteground.asia ns_name_02: ns1.sgp15.siteground.asia |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1818 mistypes, associated with switch-lighting.co.nz:
If you are curious about what TLD extensions could also match the domain name of switch-lighting.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: