Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Rockport® | Comfortable Dress Shoes, Casual Shoes, and Boots | Search engines recommend title length of around 50-60 characters. The length of this title is 60. |
| Meta description | Men's, women's and kid's dress and casual footwear. Includes company history, retail store locator, on-line store, and contact information. [Requires Flash] | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 156 characters. |
| Keywords | Rockport, Reference Application Rockport | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 2.6065 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 60 113, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 24 823 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 148 links | This is a normal amount of links. |
| Number of backlinks | Around 659 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 233.7KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 35.156.254.50. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Business Consumer Goods and Services Clothing Footwear |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | clarksusa.com thewalkingcompany.com shoes.com colehaan.com merrell.com |
These are the websites that fall into the same category as rockport.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 4:30 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 23 063 857 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: Apache Pragma: no-cache x-dw-request-base-id: eAaS0lpPR2SrAgAK Vary: Accept-Encoding Accept-Ranges: bytes Content-Type: text/html;charset=UTF-8 X-Yottaa-Optimizations: ob/1000000000100001100 si/3011341c1c79-1508947037-2543072131 tts/1510760362039 ti/598b08ba32f01c38ed4e51bb ai/598b08ba32f01c38ed4e5152 tm/0 Transfer-Encoding: chunked Date: Sat, 06 Jan 2018 05:36:15 GMT Age: 0 Connection: keep-alive X-Yottaa-Metrics: 3021343b6c69/[5,-,-] 3011341c1c79/[-,6.320] |
| WHOIS information |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: ROCKPORT.COM
Registrar: ASCIO TECHNOLOGIES, INC. DANMARK - FILIAL AF ASCIO TECHNOLOGIES, INC. USA
Sponsoring Registrar IANA ID: 106
Whois Server: whois.ascio.com
Referral URL: http://www.ascio.com
Name Server: NS1.NETNAMES.NET
Name Server: NS2.NETNAMES.NET
Name Server: NS5.NETNAMES.NET
Name Server: NS6.NETNAMES.NET
Status: ok https://icann.org/epp#ok
Updated Date: 27-nov-2016
Creation Date: 22-dec-1995
Expiration Date: 21-dec-2017
>>> Last update of whois database: Tue, 18 Apr 2017 04:44:35 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: rockport.com
Registry Domain ID: 37729_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.ascio.com
Registrar URL: http://www.ascio.com
Updated Date: 2016-11-27T23:23:43Z
Creation Date: 1995-12-22T00:00:00Z
Registrar Registration Expiration Date: 2017-12-21T05:00:00Z
Registrar: Ascio Technologies, Inc
Registrar IANA ID: 106
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +44.2070159370
For more information on Whois status codes, please visit https://icann.org/epp
Domain Status: OK
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: The Rockport Company
Registrant Street: 1895 J. W. Foster Boulevard
Registrant City: Canton
Registrant State/Province: Massachusetts
Registrant Postal Code: 02021
Registrant Country: US
Registrant Phone: +1.7814015204
Registrant Phone Ext:
Registrant Fax: +1.7814015336
Registrant Fax Ext:
Registrant Email: domain.
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: The Rockport Company
Admin Street: 1895 J. W. Foster Boulevard
Admin City: Canton
Admin State/Province: Massachusetts
Admin Postal Code: 02021
Admin Country: US
Admin Phone: +1.7814015204
Admin Phone Ext:
Admin Fax: +1.7814015336
Admin Fax Ext:
Admin Email: domain.
Registry Tech ID:
Tech Name: Domain Administrator
Tech Organization: NetNames Hostmaster
Tech Street: 3rd Floor Prospero House
Tech Street: 241 Borough High Street
Tech City: Borough
Tech State/Province: London
Tech Postal Code: SE1 1GA
Tech Country: GB
Tech Phone: +44.2070159370
Tech Phone Ext:
Tech Fax: +44.2070159375
Tech Fax Ext:
Tech Email:
Name Server: ns1.netnames.net
Name Server: ns2.netnames.net
Name Server: ns5.netnames.net
Name Server: ns6.netnames.net
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2017-04-18T04:44:42 UTC <<<
The data in Ascio Technologies' WHOIS database is provided
by Ascio Technologies for information purposes only. By submitting
a WHOIS query, you agree that you will use this data only for lawful
purpose. In addition, you agree not to:
(a) use the data to allow, enable, or otherwise support any marketing
activities, regardless of the medium used. Such media include but are
not limited to e-mail, telephone, facsimile, postal mail, SMS, and
wireless alerts; or
(b) use the data to enable high volume, automated, electronic processes
that sendqueries or data to the systems of any Registry Operator or
ICANN-Accredited registrar, except as reasonably necessary to register
domain names or modify existing registrations.
(c) sell or redistribute the data except insofar as it has been
incorporated into a value-added product or service that does not permit
the extraction of a substantial portion of the bulk data from the value-added
product or service for use by other parties.
Ascio Technologies reserves the right to modify these terms at any time.
Ascio Technologies cannot guarantee the accuracy of the data provided.
By accessing and using Ascio Technologies WHOIS service, you agree to these terms. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1807 mistypes, associated with rockport.com:
If you are curious about what TLD extensions could also match the domain name of rockport.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: