Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Tactical ***et allocation | Strategic ***et Allocation | Investment Strategy | Search engines recommend title length of around 50-60 characters. The length of this title is 76. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | Independent investment research, Investment Strategy, Asset Allocation, Tactical asset allocation, Strategic Asset Allocation, Investment Technology, Fixed Interest | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 7.2858 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 992 006, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 40 links | This is a normal amount of links. |
| Number of backlinks | Around 32 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 31.1KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 175.107.174.6. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Canberra, Australian Capital Territory, Australia. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | heuristictechnologiesindia.org heuristic.com designheuristics.com heuristics.co.in |
These are the websites that fall into the same category as heuristic.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Wed, 01 Jun 2016 13:46:09 GMT Server: Apache/2.2.3 (CentOS) X-Powered-By: PHP/5.2.17 Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache X-Pingback: http://heuristic.com.au/xmlrpc.php Link: <http://heuristic.com.au/>; rel=shortlink Set-Cookie: PHPSESSID=u3q72qs5jgrqitipiqmm65svh1; path=/ X-Powered-By: PleskLin Transfer-Encoding: chunked Content-Type: text/html; charset=UTF-8 Vary: Accept-Encoding |
| WHOIS information |
|---|
Domain Name: heuristic.com.au Last Modified: 15-Apr-2016 09:12:14 UTC Status: ok Registrar Name: AussieHQ Pty Ltd Registrant: HEURISTIC INVESTMENT SYSTEMS PTY LTD Registrant ID: ACN 103701659 Eligibility Type: Company Registrant Contact ID: AHQ1BT3PRGLOL Registrant Contact Name: Comx Design Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: AHQ1BT3PRGLOL Tech Contact Name: Comx Design Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns1-alpha.aussiehq.net.au Name Server IP: 203.88.123.2 Name Server IP: 2405:5000:2:17:0:0:0:2 Name Server: ns2-alpha.aussiehq.net.au Name Server IP: 2001:470:1f0f:60f:0:0:0:1 Name Server IP: 208.71.170.223 Name Server: ns3-alpha.aussiehq.net.au Name Server IP: 203.88.123.3 Name Server IP: 2405:5000:2:17:0:0:0:3 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1809 mistypes, associated with heuristic.com.au:
If you are curious about what TLD extensions could also match the domain name of heuristic.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: