Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Home - Fairfax Media Limited | Search engines recommend title length of around 50-60 characters. The length of this title is 28. |
Meta description | Collective gateway for the Fairfax Interactive Network, a wholly owned subsidiary of John Fairfax Holdings Limited. Site provides links to the company's many newspapers, and its directories, financial services and classified sites. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 231 characters. |
Keywords | Fairfax media, Fairfax, Fairfax media limited, FXJ, media company, newspapers, magazines, radios, digital media | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 5.6504 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 411 599, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Quantcast global | 774 360 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 63 links | This is a normal amount of links. |
Number of backlinks | Around 554 123 | If even half of these are high quality, it speaks volumes of the website's worth. |
Page HTML size | 45.8KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 52.85.77.171. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Sydney, New South Wales, Australia. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | News Newspapers Regional Australia |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | fairfax.com.au adcentre.com.au myfairfax.com.au fairfaxmedia.co.nz fairfaxmediacareers.com |
These are the websites that fall into the same category as fairfaxmedia.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 3:42 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 184 108 828 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Content-Type: text/html; charset=iso-8859-1 Date: Thu, 12 May 2016 14:52:40 GMT Location: http://www.fairfaxmedia.com.au/ Server: Apache Vary: Accept-Encoding Content-Length: 239 Connection: keep-alive HTTP/1.1 200 OK Content-Type: text/html; charset=utf-8 Content-Length: 45463 Connection: keep-alive Cache-Control: private Server: Microsoft-IIS/7.5 Set-Cookie: ASP.NET_SessionId=d1oyh12kfhhad1mcfqzfctcr; path=/; HttpOnly X-Powered-By: ASP.NET Date: Thu, 12 May 2016 14:50:49 GMT X-Cache: Miss from cloudfront Via: 1.1 41320b73cf341c3e48f408b54b1737eb.cloudfront.net (CloudFront) X-Amz-Cf-Id: wi4-DiNeaOvzU03GFDlaPbfEz557s7B8Qb9PESxiZLZhVQRFh6QJuA== |
WHOIS information |
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Domain Name: fairfaxmedia.com.au Last Modified: 06-Apr-2015 11:45:07 UTC Status: serverDeleteProhibited (Protected by .auLOCKDOWN) Status: serverUpdateProhibited (Protected by .auLOCKDOWN) Registrar Name: Corporation Service Company (Australia) Pty Ltd Registrant: FAIRFAX MEDIA LIMITED Registrant ID: ABN 15 008 663 161 Eligibility Type: Company Registrant Contact ID: FAIRFAXREG Registrant Contact Name: Admin Contact Fairfax Digital Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: FAIRFAX-TECH Tech Contact Name: Tech Contact Fairfax Digital Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns-184.awsdns-23.com Name Server: ns-1116.awsdns-11.org Name Server: ns-1843.awsdns-38.co.uk Name Server: ns-992.awsdns-60.net DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1827 mistypes, associated with fairfaxmedia.com.au:
If you are curious about what TLD extensions could also match the domain name of fairfaxmedia.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: