Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Bitly | URL Shortener and Link Management Platform | Search engines recommend title length of around 50-60 characters. The length of this title is 50. |
| Meta description | Bitly. The power of the link. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 29 characters. |
| Keywords | bitly, awesome, save, share, shorten | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.6713 seconds on average | Website load speed is pretty fast. |
| Alexa global | 12 869, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Total links on homepage | We found 54 links | This is a normal amount of links. |
| Number of backlinks | Around 641 542 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 22.1KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 67.199.248.10. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Computer and Electronics > Software Career and Education > Education Business and Industry Internet and Telecom |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | bitly.com budurl.com goo.gl hootsuite.com is.gd ow.ly searchengineland.com snipurl.com tiny.cc tinyurl.com tr.im tweetdeck.com twitpic.com twitter.com |
These are the websites that fall into the same category as bit.ly, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | minefc.com support.oonair.com netweavinginternational.com resumes-for-teachers.com app.bitly.com |
There is a good chance that the people interested in bit.ly find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 963.59M | Suffice to say, the website is massively popular. |
| Visitor delta | -0.09% | Lately, the website's been receiving less traffic. |
| Time spent on site | 1:17 | This is a decent average time spent on a website. |
| bit.ly Traffic Bounce Rate | 82.62% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Tue, 13 Jun 2017 03:45:56 GMT Content-Type: text/html; charset=UTF-8 Content-Length: 22567 Connection: keep-alive Set-Cookie: _xsrf=aadcca849310412891cee1a0795bd079; Domain=bitly.com; Path=/ Set-Cookie: anon_u=cHN1X19lZmY3ZDQ4ZS0zYmNmLTQwN2QtODIzZS0wNDY5ZDRjZDQ4MTc=|1497325556|8ecbb3bb836570751887c7f4a5dd5a0bbf60d3df; Domain=bitly.com; expires=Wed, 13 Jun 2018 03:45:56 GMT; httponly; Path=/ Etag: "fe6bb6f77bfbf555d7a135a9daa0796db5e74c9d" Pragma: no-cache Cache-Control: no-cache, no-store, max-age=0, must-revalidate P3p: CP="CAO PSA OUR" X-Frame-Options: DENY |
| WHOIS information |
|---|
Domain Name: bit.ly - Domain Status: Strings shorter than four symbols long are to be registered directly under .ly ONLY through Libya Telecom and Technology co. (LTT) in the upcoming period to guarantee that registrants have Local presence. -- Whois information provided by: LY Registry whois.nic.ly -For Whois usage policy please check: http://whois.nic.ly/policy.php |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 840 mistypes, associated with bit.ly:
If you are curious about what TLD extensions could also match the domain name of bit.ly well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: